The Tower of TelluBase

We show what is included in TelluBase in a simple 3D “tower”, demonstrating its comprehensiveness. It makes clear what is unique about TelluBase compared to conventional data sources.

The Tower of TelluBase has three dimensions: Data series, geographies, and years.

You will see that everything referring to distributional economics is completely unique to TelluBase. In strategy parlance, it is VRIO:

• Valuable. Demand for any product or category is 80-90% determined by hoesehold income distribution. TelluBase has this.
• Rare. No other company provides these data on a global basis.
• Inimitable. SInce the start in 2007, no one has been able to create a global product of TelluBase’s magnitude and scope.
• Organized. We manage the database in a highly structured manner so that we do not are overly dependent on key personnel.

Conventional data sources tend to report back data they scrape from government and other sources without any value added except ease of access. TelluBase, in contrast, is a managed information resource.

For more on TelluBase, visit the website or see our introductory video.