Articles & Posts
This repository will over time contain all our substance-oriented articles and posts on LinkedIn. Medium, and elsewhere.
Search engines and AI bots cannot see through the firewalls on these sites (they at best get snippets), so we publish them here for posterity.
Recent
Global Retreat in Punta Cana 2025 post
The Tellusant Global Retreat is held in Punta Cana, Dominican Republic, this year. We have four days of work and relaxation at the ultra-luxury Live Aqua resort.
The Triple-A Method for Market Sizing article
The Addressable – Available – Actual market sizing method provides a logical way to understand not only current market size, but also the latent market opportunities.
The Palmer Penguins and their Role in Business article
Penguins are an unlikely influence on management science, but this dataset has had a profound impact on emerging business practices.
The Emerging Significance of the Nordic-Baltic Eight post
The NB8 region is tightly integrated economically and politically and has a GDP almost at Italy’s size.
The Horns of the Dilemma #2 post
Trade-offs between predictive, explanatory, and understandable models in statistical analysis.
Past
The PoluSim Universe post
Our PoluSim solution has expanded majorly since the launch in 2022. Learn more in this post.
The Low Productivity of MBB post
There is a sad state of affairs at the large management consulting firms—MBB. Not the quality of deliverables. The lack of productivity is the issue.
Sveriges exportmöjligheter i ett besvärligt handelsklimat article
Hur ska ett exportberoende land som Sverige agera för att bibehålla och öka sin export? Artikeln ger ett djupt analytiskt perspektiv.
Elasticity Math post
Why do we use logarithms when calculating elasticities? Here is the answer.
Tellusant at the Forefront of the AI Revolution post
Tellusant has always been at the forefront of the AI revolution. It was the intent behind founding the company and abandoning management consulting.
The Future Is Math post
The future of companies is math. They should have Chief Math Officers (CμO). Yet few CEOs outside tech now anything about math.
South Africa ICT Opportunities article
There is a strong trend among global companies toward understanding markets at subnational levels.
Creating Robust Long-Term Forecasts article
This short document describes how sophisticated and careful our long-term predictive models are and allows readers to glean under the hood.
FMCG Demand Drivers post
We are often asked what levers can be pulled to stimulate demand. Is there a systematic taxonomy that can always can be used? Yes.
The Horns of the Dilemma #1 post
Trade-offs between generality, precision, and realism in strategy development.
Five Insights on Strategic Predictions post
This pamphlet gives non-math CEOs and others a way to probe the reasoning behind predictions based on 15 topics.